Why Morris County Personal Trainer Carey Yang Beats the Local Fitness Business Competition

Health and Fitness business is a $100 Billion-a-Year market. It can be very profitable but aslo very competitive as people have so many different options of losing weight, getting fit, getting nutrition help.

I have personally witnessed shutdown of one big national chain health club and a small local personal training studio in the recent economic downturn.

So the excuses for “too big to fall” or “so small and easy to nibble” are simply not true. It all depends on the success in marketing, sales and management regardless of business sizes or structures.

Here are my top 12 strategies for growing my in-home personal fitness traning business in the past three years and dominating my local competitive fitness market.

* Side Note: Just how competitive the fitness market is near me? Think about the business stores along the 2-mile county road, I can count off 2 integrated fitness studios, 2 yoga studios, 2 Taekwondo schools (which also offers cardio and kickboxing classes), 2 personal training studios, 1 Weight-Watcher, 1 Curves fitness, one 24-hour low-cost franchise gym, one super-cheap franchise fitness club.

1. Know yourself and continue to master yourself.
2. Know what makes you sing in the morning, even at 5 am.
3. Know your market or niche market really inside out.
4. Know your numbers – cash flow, leads, conversion rate, etc.
5. Master marketing and selling. Always Be Marketing (ABM).
6. Know why people buy – what makes them tick.
7. Be yourself and stand out from everyone else.
8. Deliver values and benefits beyond expectations.
9. Surround youself with successful people including your clients.
10. Master social proof and online marketing
11. Be the go-to person in your market.
12. Be a media darling.

Bonus Strategy #13: Hire help (and I’m working on that!)

Details to follow on these 12 and bonus success strategies.