Why Morris County Personal Trainer Carey Yang Beats the Local Fitness Business Competition

Health and Fitness business is a $100 Billion-a-Year market. It can be very profitable but aslo very competitive as people have so many different options of losing weight, getting fit, getting nutrition help.

I have personally witnessed shutdown of one big national chain health club and a small local personal training studio in the recent economic downturn.

So the excuses for “too big to fall” or “so small and easy to nibble” are simply not true. It all depends on the success in marketing, sales and management regardless of business sizes or structures.

Here are my top 12 strategies for growing my in-home personal fitness traning business in the past three years and dominating my local competitive fitness market.

* Side Note: Just how competitive the fitness market is near me? Think about the business stores along the 2-mile county road, I can count off 2 integrated fitness studios, 2 yoga studios, 2 Taekwondo schools (which also offers cardio and kickboxing classes), 2 personal training studios, 1 Weight-Watcher, 1 Curves fitness, one 24-hour low-cost franchise gym, one super-cheap franchise fitness club.

1. Know yourself and continue to master yourself.
2. Know what makes you sing in the morning, even at 5 am.
3. Know your market or niche market really inside out.
4. Know your numbers – cash flow, leads, conversion rate, etc.
5. Master marketing and selling. Always Be Marketing (ABM).
6. Know why people buy – what makes them tick.
7. Be yourself and stand out from everyone else.
8. Deliver values and benefits beyond expectations.
9. Surround youself with successful people including your clients.
10. Master social proof and online marketing
11. Be the go-to person in your market.
12. Be a media darling.

Bonus Strategy #13: Hire help (and I’m working on that!)

Details to follow on these 12 and bonus success strategies.

New Research Shows Benefit of Weight Lifting and Strength Traininig for Breast Cancer Patients

It's a very physically and emotionally draining process when breast cancer patients undergo cancer treatment. For years, breast cancer patients are usually advised not to lift anyting heavy after surgery.

New research shows that strength training after lump removal could help decrease risk of lymphedema (a limb-swelling condition) by 35 percent according to a University of Pennsylvania study.

The researchers say that the small amount of physiological stress that weight lifting puts on the body helps increase it's ability to fight inflammation - a key cause of lymphedema.

Cancer patients are recommended to get the doctor's approval before starting a weight lifting or strength training program. Also look for a certified personal fitness trainer who understand your conditions and can tailor the workout routine and exercise program to your needs.

Fight Cancer with Regular Exercise with Morris County Personal Trainer

If having a cancer, recovering from it or surviving it didn’t give you enough scare and motivation to start a regular exercise program, you’d better wake up and do it now,” says Carey Yang, a Certified Personal Trainer, fitness expert and president of Beyond Fitness Solutions, LLC based in Denville, New Jeresy.

According to new guidelines published by Dr. Kathryn Schmitz of the University of Pennsylvania and her colleages, cancer survivors are urged to exercise even more than those undergoing treatment.

There are nearly 12 million cancer survivors nationwide. There is no positive proof yet that more active people may lower risk of a cancer recurrence. As with any aging people, the longer cancer survivors live, the better the exercise can help them fight rhe risk of heart disease.

In general, physical activity improves quality of life and eases some cancer-related fatigue. Regular exercise can minimize physical functioning from declining too quickly after the therapy.

Dr. Wendy Demark-Wahnefried of the University of Alabama at BirminghamIn says, “in one year, women who needed chemotherapy for their breast cancer can see a swapping of muscle for fat that’s equivalent to 10 years of normal aging. In other words, a 45-year-old may find herself with the fatter, weaker body type of a 55-year-old.”

The American College of Sports Medicine also issued guidelines this month advising cancer survivors to aim for the same amount of exercise as recommended for the average person – about 2 1/2 hours a week.

Yang offers his tips for cancer patients and cancer survivors as to how to start a regular exercise program to help them recover from cancer treatment quicker and reduce the risk of cancer recurrence.

1.Consult your oncology doctor before starting an exercise program.
2. See a certified personal trainer or specialist who understand your conditions and your special needs.
3. Start slowly at lower intensity and shorter duration.  Build it up progressively. Consistency is the key to success.
4. Never give up. There are many support services to help you.

About C. Carey Yang and Beyond Fitness Solutions, LLC
C. Carey Yang, Your Dream Body WorkoutXpert, is a certified personal trainer and fitness boot camp instructor based in Denville, New Jersey. Yang is the founder and master trainer of Beyond Fitness Solutions, LLC providing in-home personal fitness training, backyard boot camp, wellness and lifestyle coaching, and fitness and weight-management seminar.

Yang specializes in helping busy, working professionals who want safe, effective workouts with maximum results in minimum time. Yang is the creator of the 6-Step Dream Body Blueprint Body Transformation System.

To learn more about lifestyle and wellness coaching, personal fitness training and nutritional counseling and to sign up for a free monthly e-zine, receive free fitness and fat loss e-books, and schedule a complimentary consultation, visit http://www.beyondfitnesssolutions.com/.

He is also available for media interviews, providing a list of tips and articles, and presenting wellness and fitness seminar. Call 973-303-2424 or email Carey@BeyondFitnessSolutions.com.

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